Developing a Qualitative Model of Multicultural Organizational Behavior to Promote the Medical Tourism Industry
Keywords:
Organizational behavior, multicultural organizational behavior, medical tourismAbstract
Multicultural organizational behavior is essential for fostering intercultural collaboration and managing diversity, particularly in the medical tourism sector, where both staff and patients come from distinct cultural backgrounds. The primary objective of the present study is to develop a model of multicultural organizational behavior aimed at advancing the medical tourism industry. This study employed a qualitative research design. To answer the research question, content analysis methodology was applied. The statistical population consisted of experts in the field of management who have conducted research in organizational behavior. A snowball sampling technique was used, and 15 individuals were interviewed. Data saturation was reached after 13 interviews. The data collection instrument was an open-ended, semi-structured interview. Cohen's Kappa coefficient was used to assess the validity of the model. The findings revealed that multicultural organizational behavior in the medical tourism industry encompasses 4 selective codes, 17 axial codes, and 74 open codes. The dimensions of multicultural organizational behavior identified in this industry include: a flexible organizational culture, continuous and multi-level training, effective communication, and multicultural elite management. To enhance multicultural organizational behavior in the healthcare sector, providing cultural competency training to healthcare providers can improve their understanding and effectiveness.
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Copyright (c) 2025 Maryam Ghahramani Sooldaragh (Author); Mohammad Javad Taghipourian; Davood Kia Kojouri , Ramzan Alizadeh (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
