Identifying Market Analysis and Strategy Dimensions for Sustainable Internationalization in the Oil Industry of Iraq
Keywords:
internationalization, sustainability, competitive advantage, strategy, oil industry, IraqAbstract
This study aims to identify and analyze the core dimensions of market analysis and strategic formulation that support sustainable internationalization in the Iraqi oil industry. A qualitative research design was employed to explore the complex dynamics of internationalization strategies within Iraq’s oil sector. Data were collected through 12 semi-structured interviews conducted with stakeholders, including employees of multinational corporations (MNCs), subsidiary managers, and representatives from regulatory bodies. Supplementary data sources included direct observations and document analysis of industry reports, strategic plans, and contractual agreements. Thematic analysis was carried out using NVivo software, applying an inductive coding approach encompassing open, axial, and selective coding phases to develop a conceptual framework. Four primary selective codes were extracted from the data: Market Analysis and Competitiveness, International Market Acceptance, Sales and Distribution, and Pricing and Financial Management. Findings indicate that successful internationalization in Iraq hinges on adaptive market intelligence, product differentiation, regional proximity, and continuous competitive benchmarking. International market acceptance depends on localization, stakeholder engagement, and culturally tailored marketing. Sales and distribution strategies incorporate both traditional and digital channels, supported by strategic intermediaries and CRM technologies. Financial resilience is enabled through pricing flexibility, exchange rate management, and technological integration in financial planning. These strategic dimensions collectively enhance firm adaptability, stakeholder legitimacy, and sustainable positioning in volatile global markets. The study underscores the necessity for oil firms operating in Iraq to adopt an integrated, sustainability-oriented approach to internationalization. Strategic adaptability, digital infrastructure, stakeholder alignment, and ESG-driven frameworks are essential for navigating institutional uncertainty and achieving long-term global competitiveness. The insights contribute to both theory and practice by offering a multidimensional framework for responsible expansion in complex energy markets.
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Copyright (c) 2024 Mustafa Salman (Author); Meysam Shirkhodaie; Mohammad Safari (Author)
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