Identifying Strategies and Intervening Factors in the Sustainable Development of Professional Sport in Iraq
Keywords:
Sustainable development, professional sport, Iraq, grounded theory, sport governance, strategic planning, structural equation modeling.Abstract
This study aimed to identify the intervening factors and propose strategic pathways for the sustainable development of professional sport in Iraq. Employing an exploratory sequential mixed-method design, the study was conducted in two phases. The qualitative phase utilized grounded theory methodology based on Strauss and Corbin's systematic approach. Data were collected through semi-structured interviews with 14 purposefully selected experts, including sport administrators, academic scholars, and industry specialists. Theoretical sampling continued until data saturation was achieved. Interview transcripts were analyzed through open, axial, and selective coding using MAXQDA software. In the subsequent quantitative phase, findings from the qualitative analysis informed the development of a structured questionnaire, which was distributed to a larger population for model validation. The inferential data were analyzed using structural equation modeling (SEM) to examine the causal relationships among categories derived from the qualitative stage. The results of SEM indicated that management issues, legal deficiencies, and economic constraints had a significant negative impact on the sustainability of professional sport in Iraq (p < 0.01). Environmental and infrastructural challenges were also shown to moderate the relationship between cultural factors and development strategies (p < 0.05). Among the strategic categories, investment enhancement, educational and research development, and media capacity building demonstrated a significant positive effect on the implementation of sustainable sports policies (p < 0.01). Moreover, strategic development planning and infrastructure expansion emerged as strong mediators between institutional reform and stakeholder engagement (p < 0.001). The study concluded that sustainable development of professional sport in Iraq requires a multifaceted approach integrating institutional reform, inclusive planning, targeted investment, and strategic stakeholder collaboration. Addressing legal and managerial deficiencies while leveraging media, tourism, and research capacities can significantly contribute to overcoming the current systemic challenges.
References
Bapir, A. K. (2018). The Effect Social Media on the Development of Sport Marketing Strategy: The Case Study of Football Clubs in Northern Iraq. Ottoman Journal of Tourism and Management Research, 3(3), 332-347. https://doi.org/10.26465/ojtmr.2018339514
Bastami, A., Hadavi, S. F., & Ramezani Nejad, R. (2023). Strategies for the Development of Student Sports Based on Lifelong Learning and Sustainable Development. Studies in Physical Education and Student Health, 2(2), 67. https://www.jpeshs.com/article_183218.html
Changqing, X., Wenting, D., Tengku Kamalden, T. F., Ismail, N., Jie, Z., & Hua, L. (2023). The role of sports mega events in the sustainable development of cities: a systematic review. Malaysian Journal of Sport Science and Recreation, 19(1), 16-36. https://doi.org/10.24191/mjssr.v19i1.21727
Chatziioannou, I., Nikitas, A., Tzouras, P. G., Bakogiannis, E., Alvarez-Icaza, L., Chias-Becerril, L., Karolemeas, C., Tsigdinos, S., Wallgren, P., & Rexfelt, O. (2023). Ranking sustainable urban mobility indicators and their matching transport policies to support liveable city Futures: A MICMAC approach. Transportation Research Interdisciplinary Perspectives, 18, 100788. https://doi.org/10.1016/j.trip.2023.100788
Dastbarhagh, H., Afroozeh, M. S., Mohammadzadeh, Y., & Fadam, A. (2023). Investigating the Role of Sport in Sustainable Environmental Development: A Case Study. Journal of Archives in Military Medicine, 11(1). https://doi.org/10.5812/jamm-132655
Elshaer, I. A. (2023). Investment in the Sports Industry in Saudi Arabia and Its Impact on the Quality of Life of Football Fans. Journal of Law and Sustainable Development, 11(12), e2236. https://doi.org/10.55908/sdgs.v11i12.2236
Giroux, M., Pons, F., & Maltese, L. (2017). The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams. International Journal of Sports Marketing and Sponsorship, 18(2), 180-195. https://doi.org/10.1108/IJSMS-05-2017-092
Haidar Eissa, D., Abdovi, K., Khodadi, M. R., Hamidi, M., & Abdul, Z. (2023). The impact of time management and the quality of the talent development system in volleyball on stakeholder satisfaction in Iraq. Scientific Journal of Applied Research in Sports Management. https://arsmb.journals.pnu.ac.ir/article_10048.html
Hussen, B. S., & Himam, W. K. (2022). Proposed Strategy for the Development of Sports Tourism in Iraq's Kurdistan Region. Twejer, 5(1), 819-864. https://doi.org/10.31918/twejer.2251.19
Najmaldeen, N. K. (2021). The Role of Management Values for Leaders Scouts and Their Relationship Achieving Sustainable Development Goals in Iraq. Al-Rafidain Journal for Sport Sciences, 24(74), 184-214. https://doi.org/10.33899/rjss.2021.167979
Obaid, A. I., & Kishore, K. C. (2022). The Impact of Social Media (SM) on Sport Marketing Strategy Development: A Case Study of Football Teams in Iraq. Journal La Sociale, 3(4), 155-159. https://doi.org/10.37899/journal-la-sociale.v3i4.684
Pavlović, M. (2023). Possibilities of Sustainable Development of Sports Tourism in Serbia. SMB, 1(1), 251-264. https://doi.org/10.58984/smbic2301251p
Pourkiani, M., Hamidi, M., Goodarzi, M., & Khabiri, M. (2017). Analyzing the role of championship and professional sport on sport development. Sport Management Review, 9(42), 55-72. https://doi.org/10.22089/smrj.2017.454.1143
Rahmani, N., Naderi Nasab, M., Taheri, M., & Biniaz, S. A. (2024). Exploring the Future of the Sports Industry Through an Economic Lens in 2031. International Journal of Innovation Management and Organizational Behavior (IJIMOB), 4(1), 170-179. https://doi.org/10.61838/kman.ijimob.4.1.20
Rezaei, S., Gharakhan Lou, R., & Soleimani Moghadam, R. (2019). Designing Development Model of Iranian Athletics and Professional Sport: A Grounded Theory Approach. Strategic Studies on Youth and Sports, 18(45), 149-168. https://faslname.msy.gov.ir/article_331_380e8a2f148d0d064adb06d9d450593d.pdf
Rowe, K., Karg, A., & Sherry, E. (2019). Community-oriented practice: Examining corporate social responsibility and development activities in professional sport. Sport Management Review, 22(3), 363-378. https://doi.org/10.1016/j.smr.2018.05.001
Taghvaee, V. M., Arani, A. A., Nodehi, M., Shirazi, J. K., Agheli, L., Ghojogh, H. M. N., Salehnia, N., Mirzaee, A., Taheri, S., Saber, R. M., Faramarzi, H., & Alvandi, R. (2023). Sustainable Development Goals: Transportation, Health and Public Policy. Review of Economics and Political Science, 8(2), 134-161. https://doi.org/10.1108/reps-12-2019-0168
Tarighi, R., Sajjadi, S. N., Hamidi, M., & Khabiri, M. (2017). Factors affecting the development of the electronic marketing capacity of professional sports federations. Annals of Applied Sport Science, 5(2), 87-96. https://doi.org/10.18869/acadpub.aassjournal.5.2.87
Torki, R., Sajadi, S. N., Hamidi, M., & Khabiri, M. (2017). Identifying the factors affecting the development of electronic marketing capabilities in professional sports in Iran.
Xiang, C., Wenting, D., Kamalden, T. F. T., Ismail, N., Jie, Z., Xiaoming, Y., & Hua, L. (2023). The role of sports mega-events in the sustainable development of cities: a systematic REVIEW. Malaysian Journal of Sport Science and Recreation, 19(1), 16-36. https://doi.org/10.24191/mjssr.v19i1.21727
Zareian, H., Afroozeh, M. S., & Afshari, M. (2019). Identifying the Examples of Shadow Economy Affecting the Development of Professional Sports in Iran. Sport Management and Development, 7(4), 185-206. https://jsmd.guilan.ac.ir/article_3670_en.html
Zhang, S., Ouyang, T., Wei, S.-Y., Liang, B., & Zhu, J. (2022). Research on Sustainable Development of Competitive Sports in China Based on PSR and DEA Model. Frontiers in psychology, 13. https://doi.org/10.3389/fpsyg.2022.925909

Downloads
Published
Submitted
Revised
Accepted
Issue
Section
License
Copyright (c) 2024 Ali Qahtan Abdulsahib Al-Zubaidi, Kebria Eghbali, Saif Harith Ibrahim, Mahboubeh Khodaparast (Author)

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.