1.
Mousadoabi M, Nematizadeh S. Developing a Model for Enhancing Brand Equity in the Food Industry through a Sensory Marketing Mix and the BETTER Strategy Approach. JRMDE. 2025;4(1):1-14. Accessed July 26, 2025. https://www.journalrmde.com/index.php/jrmde/article/view/103