ALIPOUR ARJESTAN , Morteza; AHMADI SHARIF, Mahmoud; GHORBANIAN, Mohammad Reza. Analysis of Key Success Factors of Event Marketing in Knowledge-Based Companies Active in the Medicinal Plants and Natural Products Market. Journal of Resource Management and Decision Engineering, [S. l.], p. 1–12, 2026. Disponível em: https://www.journalrmde.com/index.php/jrmde/article/view/264. Acesso em: 29 oct. 2026.